India + Romania Redux

Apropos of my earlier post on the popularity of ‘Selfie Pulla’ in Romania, here is one more example of cross-cultural pollination. A Romanian song called ‘Condimente’, by Nosfe and featuring Ruby wears its Indian influences on its sleeve. The song lyrics have the singers using funky spice metaphors to talk about their relationship. (‘You’re spicy, like chili or paprika/I just eat more light, be my soy sauce/me basil, you mint/This ain’t perfect but it has a tint’) The video features India-influenced background dancers, and the setting is totes obvs Bollywood. If we lived in the 90s, this song would already have made an appearance in an Anu Malik album — or four — by now.


This song is a hit in Romania, and you can’t guess why

If you are a connoisseur of the comment section on YouTube, you will be surprised to see the number of Romanians commenting on this particular video. As it turns out, “Pula” is Romanian slang for the male member/dick/cock/prick/insert (giggle) your synonym here. The video was featured on an entertainment show in the country, and suddenly went viral there. My Romanian friends have been sending me the link for expert commentary, and it’s hard to keep a straight face. Not since ‘Kolaveri Di’ (which was popular enough to be included in zumba classes in Cluj) has an Indian song made such an impact on Romanian internet circles.

But then, I have my own arsenal of pop culture artifacts to make the most hardened Romanian patriot blush, or at least back away slowly, eager to deny all association with these gold-encrusted nuggets.

Exhibit A:

Exhibit B: (NOT work-safe, hellz no)

Exhibit C:

But to be fair, Romania has its share of good music. The most obsequious, and often reviled, genre is dance-pop, and it even has a special name for the country — ‘popcorn’. O-zone’s ‘Dragostea din tei‘ (if you don’t remember it, maybe you recognize it as the ‘Numa Numa’ song) was a legit hit in the early 2000s, and by the end of the decade, artists like Alexandra Stan, Inna, and Andreea Banica had broken through, making frothy, catchy pop music that is easy on the ears and quite the rage in night-clubs around Europe. Synthesized accordion and brass melodies are occasional hallmarks in these songs, and most feature English lyrics that sound like afterthoughts on top of the production, suffering from a lack of depth. (Hey, who are we to complain, we purveyors of Ishqwala Love/Selfie Pulla/Hai Hukku?) Overall, popcorn is very distinctive, drawing influences from trance, house and dub-step into a sound that is uniquely Romanian. The videos are rife with pretty people; the artistes themselves are usually gorgeous, and are consequently mainstays on /r/sexymusicvideos. Here’s an extended, albeit, outdated popcorn playlist:

Of all the popcorn artistes I know, I tend to favor Inna and DJ Andi the most. I heard the latter for the first time in 2009, when his ‘Freedom’ was playing in every bar and nightclub and radio station during my visit. Inna is dear to my heart because I heard some unplugged songs by her, and I simply could not resist.

I can’t stand Romanian rock. With very few exceptions, most local bands have an 80s hair-metal hangover that turns me off. I suspect it is both my taste and my lack of context for the lyrics that contribute to my lack of interest in them.

My favorite sub-genre in Romanian music happens to be ‘etno’, which mixes traditional instruments, rhythms, voices and melodies with sleek production values. It is folk meets turn-tablism, hip-hop, D&B and dub-step loops. Subcarpati is a band I keep an eye on, and they feature outstanding work on their tracks, the language barrier hardly a factor in bopping along with their songs.

If you want to keep an eye on new Romanian pop, /r/RomanianHouse is the sub-reddit to follow.

And if you really want the dregs of Romanian music, don’t look further than Manele. Local critics have used terms like “pseudo music”, “pure stupidity, inculture and blah-blah”, “the genre for the mentally challenged”, and my personal favorite: “society’s bed-wetter”. I am not morally equipped to point you to manele videos, proceed at your own peril. Please do not come asking for a life refund once you are done, okay?