I was thinking of replying to bloggolb‘s Query, on my rant about Pavitr Prabhakar, the Indian version of Spiderman. The question was – in case you don’t want to use the link (I wouldn’t if I were you, it takes an awfully long time to load ) – Granted, that you do not like Pavitr Prabhakar and what Kang has done, but if Gotham comics gives you the carte blanche on creating the Indian version of spidey, what would you do differently? And why ?
Well, for starters, let me make it clear that this is going to be a rant. You have full permission to snicker and say “Fanboy!”, I shall not complain.
Non-earth shaking statement #1: If Gotham Comics gave me carte blanche on creating the Indian version of Spiderman, I would make sure there wasn’t an Indian version of Spiderman. There are already too many versions of Spidey around to confuse the heck out of a reader, and you don’t need one from India too..
Non-earth shaking statement #2: There are a lot of things that can be done to create a comics “scene” in India.
Bear with me. I am about to expound on statement#2. This won’t be a complete answer to bloggolb’s question, just some lame thoughts.
Part One: The good things Gotham has been doing:
For starters, the pricing structure is reader-friendly. Fifteen rupees for single issues, twenty-five rupees for a “double” issue, and 90 rupees for Super-Specials, which are 6 issues of stories tied together, much better than the 700 rupees-and-above price of imported Trade Paperbacks.
There has been a strong consistency in the publishing schedule. Gotham has kept putting out comics on a very steady level, very rarely skipping monthly deadlines. They have also been reprinting a broad spectrum of titles, ranging from the black and white Conan ( mostly reprints of the seventies’ Marvel editions ), Dark Horse’s licensed Tarzan miniseries, to mainstream DC titles like JLA and Superman, and the best of the Marvel Ultimate line. A large number of Cartoon Network titles for the kids – familiar names like Johnny Bravo and Scooby Doo and Dexter’s Laboratory.
Continuity, which, in my opinion is the main reason why new readers don’t get into comics in the first place. You cannot just start reading a Superman story and find out that the President of the United States is Lex Luthor ( not anymore, though), without having at least a brief knowledge of what went before. Maybe this is why people still read Phantom. Because every Phantom comic begins with “For those who came in late…” and you know where you stand. Gotham fumbled at first, it’s reprints a mishmash of eighties’ stories and the latest storylines, but after a time, it settled down in a groove. Of late, it’s taken to reprinting storylines that went by just a year ago. The Hush story, for instance. Or Superman: Birthright. Ultimate Spiderman.
Finally,Gotham studios, which started off with a very tall promise – that of harnessing the upcoming writers and artists who are interested in creating comics. Jeevan J Kang is one of them, and Pavitr Prabhakar is the first product, and I don’t know if that’s an indication of what’s coming next. But it’s a noble endeavour anyway, and deserves kudos.
Part 2: Chinks in the armour
Who decides which titles Gotham is reprinting? I don’t know. Who buys Gotham titles like Namor The Submariner and Iron Man and Marvel Max Daredevil and Wonder Woman? I don’t, and as far as I know, no one else does, which is why, even at the end of the month, there are tonnes of copies of these issues lying around in the news-stand, and the Sunday market stalls are choked with the same issues which are selling for 1/3rd cover price.It hasn’t been too long since Gotham comics has begun its business in India, and the number of titles it brings out is immense. You might think it’s a good thing, especially for comics-starved readers. But quality matters, my friend, and there exists something important called a First Impression. Too much of bad titles in the market can easily drive away a new reader who is trying out one of those poorly written comics for the first time.
The main reason is, in my humble opinion, the lack of information about what people who are interested in comics actually want to read. Unwittingly or otherwise, Gotham comics is hammering home the fact that comics are all about brainless costume-clad metahumans battering the tar out of each other by bringing in substandard titles. One wonders how many business decisions in the Gotham offices are based on letters from some kook who loves reading Wonder Woman and wants more Wonder Woman to be published. There’s that “comics-are-for-kids” mentality that forces Gotham to churn out parent-friendly material. There is nothing wrong with comics aimed solely at children – but give the intelligent reader a thought, huh?
Suppose you’re an a reader who’s been newly introduced to Agatha Christie. You have read Pocketful of Rye, and you’re dying to read more Agatha Christie. Your friends will tell you ( if they don’t, they are morons) that the best way to read Christie is from the beginning, and that the Poirot stories are the best – so you go out to buy The Mysterious Affair At Styles. Chances are, you will find that book in any good bookshop you go to. Because books are always in print, that’s why.
If I compare the scenario above to, say, Gotham’s Ultimate X-Men Super Special # 3 ( you have just read it etc etc) , and you go out trying to look for the very first UXM Super-special, you won’t find it. Trust me on that. Which, you will admit, puts a bummer on your Ultimate X-Men desires. Bye bye, Mr Potential Customer, and you can point that finger to Gotham Comics, Bangalore, that does not believe in keeping titles in print. There. ( There is a solution, however. You could contact…ahem….people who have spent precious office bandwidth downloading all issues of UXM printed until now. That or amazon.com )
I have a sneaky feeling this is going to turn into El Monstro Post, if I don’t stop now and collect my thoughts. What the heck, part 3 later. Counter-thoughts and Pats On The Back for the above ideas welcome. As are Howls of Derision.